Yogyakarta (15/10/2022) – After SEO Fighters and UI/UX Fighters Webinar, here comes the peak of INTEGRITY’s annual event: Journalispeak 2022 Seminar. Under the theme of “Content Marketing: Grabbing Audience’s Attention through Content Copywriting”, the seminar was held on-site in Koentjono Room, BAA Building, Campus II, Sanata Dharma University.
Journalispeak 2022 invited two guest speakers. Both are Sanata Dharma University’s alumni who are experienced in the field of content marketing. They are Kivana Damayanti, a content writer and copywriter at Duniatex, and Azizta Laksa Mahadikengrat, an Advertorial Editor at Brilio.net. Accordingly, the seminar was divided into two main sessions.
In the first session, Kak Kiva shared the step by step tutorial on how to write with design and user-centered mindset. She explained in detail the process of preparing a copy, writing it, and re-checking it once the copy product is done. In addition, she also shared the tips and tricks to organize files and ideas as a copywriter. In the second session, Kak Laksa added three main steps that the participants should always remember when writing a copy: bengong, ngetik, and ngoceh. He explained these three procedures so simply that it was welcomed excitedly by the participants.
After the materials were delivered by the speakers, Journalispeak 2022 also invited the participants to do a live practice using Google Form. Guided by Kak Laksa, they were asked to make an Instagram caption of a product of their choice. Even though the participants were only given 30 minutes to write, some results stood out and successfully grabbed the attention of the speakers and other participants.
One of them was the caption written by a participant named Rio. He chose a brand of gaming mouse as his product, and here is the caption that he wrote.
[Gamer Wajib Punya. Mouse Baru Logitech, Sat Set Headshot Semua.]
Logitech G Pro Superlight dengan ringan hanya 63g dan Sensor Hero, mouse ini dapat memberikan kenyamanan dan keakuratan dalam aiming. Tidak akan ada lagi kebablasan membidik. Dengan body shape yang bikin betah menggenggam berjam-jam seperti menggenggam tangan doi.
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“Sat-set headshot semua” is where Kak Laksa gave him the winning points. He mentioned that this is a great example of how intriguing a copy should be in content marketing. As a form of appreciation for the on-point captions that they have written, Rio and two other participants were rewarded with e-money and internet quota.
Finally, after the live practice had ended, the event was closed with a photo session. Many participants were satisfied with the new knowledge that they’ve gained through the seminar. INTEGRITY sincerely hope that the tips and tricks of content marketing that have been shared by the speakers of Journalispeak 2022 will later be useful in their writing career.
See you in Journalispeak 2023!
Journalist: Agnes Seraphine
Editor: Cherry Larissa Hendranata (QC)